The 2025 World Rally Championship (WRC) Safari Rally has set Naivasha, Kenya, buzzing with adrenaline-fueled action, as motorsport enthusiasts flood the town for an unforgettable experience.
Running from March 20 to March 23, the rally has turned Naivasha into a thriving tourism hotspot, with hotels packed and businesses thriving.
Thousands have gathered to witness the electrifying competition, where Toyota’s Elfyn Evans has dominated the race as the rally heads into its final stages.
Beyond the thrilling racing, the rally has sparked a surge in the local economy, with hoteliers and tour operators reaping the benefits.
The event has proven to be a massive draw, boosting bookings across hotels, serviced apartments, and Airbnbs, while local vendors and entertainment spots see a windfall.
However, the event is not without its challenges. Lake Naivasha faces the ongoing environmental issue of the invasive water hyacinth, which threatens the livelihoods of fishermen.
Yet, innovative solutions are being explored, such as converting the hyacinth into biodegradable packaging, showing the resilience of this vibrant region.
With the 2025 WRC Safari Rally making waves globally, drawing 120 million viewers from over 70 countries, the event’s lasting impact on Kenya’s tourism and economy is undeniable.
As the rally heats up, calls grow louder for the Kenyan government to secure the WRC Safari Rally beyond 2026, ensuring that Naivasha’s rise as a motorsport and tourism hub continues for years to come.
Since its return to Kenyan soil in 2021, the WRC Safari Rally has seen several industries reap the benefits.
Tour companies are also impressed with the event, with rally enthusiasts using the opportunity to sample magical Kenya.
We have recorded increased bookings with some rally enthusiasts making their way to Naivasha days before the event and using the time to sample Kenya’s attractions as the wait for the annual motorsport. Some will also remain behind for a few days and this is good for our businesses.
Kenya Tourism Board (KTB) CEO June Chepkemei praised the rally’s impact on the local tourism industry noting that it drives sustainable tourism growth.
It is gratifying to note that the rally participants will extend their stays after the championship to tour other parts of the country, including all the way to the Kenyan coast besides Nairobi.
The vibrant entertainment industry has also claimed its fair share of the benefits with musicians, deejays and entertainers landing gigs with various entertainment joints in Naivasha to add flavour to an action-packed weekend.
