Lucy Wambui, widely known as Phoina, is a powerhouse in the beauty industry—a woman whose drive, resilience, and unapologetic ambition have carved her a place among the greats.
During her raw and revealing interview on The Dr. Ofweneke Show, the celebrated entrepreneur and beauty guru bared her soul, speaking passionately about her relentless pursuit of success and her refusal to settle for mediocrity.
“I would rather wake up in the wee hours of the morning to work than sleep and remain broke,” she declared with unshakable conviction.
For Phoina, poverty is not just an obstacle—it’s the ultimate adversary, one she refuses to bow to.
A Woman Who Fought Her Way to the Top
Having once endured financial struggles, Phoina made a vow to herself: she would never go back to a life of lack. The thought of poverty fuels her fire, pushing her to wake up every morning with a hunger for success.
“I admire nothing about poverty,” she confessed, revealing how the fear of scarcity has become her most powerful motivator.
Though she initially pursued a degree in Mass Communication and Journalism, she soon realized that her shyness in front of the camera would stand in the way of a media career.
But instead of allowing fear to define her, she pivoted—choosing to nurture her undeniable passion: beauty.
Turning Passion into an Empire
What started as a mere interest quickly evolved into a thriving business. Today, Phoina stands as one of the most sought-after makeup artists, catering to high-profile celebrities and everyday women alike, empowering them to embrace their beauty with confidence.
Her work goes beyond the artistry of brushes and palettes—it’s about transformation, self-love, and giving women the confidence to own their power. She has built a brand that not only turns heads but also inspires hearts.
Success Earned, Not Given
Phoina’s journey is a testament to the power of resilience, vision, and an unrelenting work ethic. Her rise in the beauty industry is not just about talent—it’s about the grit to turn every setback into a stepping stone.
For Phoina, the high life isn’t just about material success. It’s about living with purpose, chasing dreams fearlessly, and knowing that every victory is one she fought for—and won.
Phoina Sets the Record Straight on Her Love Life
Beautypreneur Phoina made it crystal clear—she won’t date a Gen Z or anyone younger than her! In a bold declaration, she revealed that her ideal partner must be 35 years and above—no exceptions.
Reflecting on her past, Phoina didn’t hold back about why she ended her last relationship.
“We dated for four years in college—it was nice while it lasted, but I had to dump him. I needed to chase my dreams, but yeye alikua tu amezubaa!” she said unapologetically.
For Phoina, ambition is everything, and she refuses to settle for anything—or anyone—who can’t keep up with her hustle!
